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About Us

Stylish, fun and affordable fashion. KOCO Boutique provides high-quality fashion and unique gifts all at affordable prices.


Meet Karen Sherriff, proud owner of KOCO Boutique.Before setting up KOCO, I had spent about a year living in Sydney, Australia.  There I became inspired by some of the beautiful bespoke boutiques I visited. On returning to New Zealand, I decided to finally follow my passion for interior design and to use my qualification as a fashion colour consultant, in a business which would give me the opportunity to work alongside my family who give me such  amazing support and advice.

KOCO Boutique opened in October 2014, intended as a pop-up for six months to gauge the interest from local Gisborne consumers. The response was overwhelming, so we continued the business and eventually outgrew our original premises. In October 2017 we moved to more spacious premises completely refitting to give our bespoke look and feel with a private and luxurious changing area.

When I am not at the boutique I am travelling to source new ideas and products, spending time with my family or walking my two Maltese Cross boys on the beach. I really admire Iris Apfel - she is such an inspiration for each of us to wear our own style: "I don't dress to be stared at, I dress for myself."








Karen Sherriff